I recently started a legal marketing consultancy. I work with single lawyers to large international law firms to create brand, marketing and client development strategies. I also deal with aspects of communications and PR. My clients are sophisticated consumers. I was a practicing attorney for years before I made the move to marketing, and that background helps me to attract clients. I’m not fully established in my new field and so want to ensure that my branding and logo reflect a serious and sophisticated attitude without being boring.