Our business idea is to create a subscription, do-it-yourself dessert company.
Basically we would give our customers a monthly box filled with dessert ingredients and a brochure with a detailed step-by-step guide on how to create the dessert that they would choose through our website.
We want to place an emphasis on having fun with baking, making an experience out of the event, sharing the fun of baking with friends/loved ones, and taking the hassle out of baking with our pre-measured ingredients and straightforward guide.
The desserts we would use would primarily be American, Italian, Hispanic, – cakes, brownies, pies, not so much cookies and cupcakes, but we will include recipes for those as well.
Obviously this would be a business more oriented towards women so we would want the logo to have a touch of feminine, but NOT too much, if that makes sense.
Our goal is to present this as a high-end, professional service, and we would like our logo to reflect that.